Sunday, January 31, 2010

Marketing Tip of the Week - Email Signatures

Today's marketing tip can be connected to last week's tip regarding the Google URL Builder.  Be sure to have links to all your shops and websites where your items are posted in your email signature.  See my example below.  Be sure to create dedicated URL's for each link so you know where some of your web traffic is coming from.  Each of my links has it's own URL, with the word 'email' in it.  That way I know when someone has clicked when they received my email directly or through a forward.

Your email signature should be set to be inserted in everything that you do in your email, from new messages to forwards.  We all know how email forwards run rampant.  Be sure to include your links in these forwards.  I even erase all the other contact info that's been left in the forward to make sure my email signature stands out.  This really works!

Saturday, January 30, 2010

Featured Crafter: Woolcrazy

Whenever I need a 'pickme up', I'll go to Woolcrazy.  I just love her owls' adorable faces. They make me smile. I'm in love! It's hard to pick a favorite one, so all of them are my favorites. I also like her other critters like the bunny, penguins and the chick. I had no idea you could do all that with fibers. It's an enviable talent.  

One of her cuddly penguins, Percy, goes on fabulous adventures.  You can follow Percy on Twitter and also read about his travels.  I hope one day, I'll run into Percy.


Woolcrazy is also good at posting videos she comes across for felted wool projects and other crafting projects. So not only does she felt the critters, she also is informative.  I also like that she is environmentally sound and uses recycled fibers as well in her creations.  Please become a fan on Facebook of Woolcrazy with me. You'll have a blast.


Friday, January 29, 2010

Crystal Pearls & Beads w/ Fresh Water Pearl Eyeglass Leash

Sage green crystallized pearls, navy blue crystals and fresh water pearls are used with black metal hexagons. The leash measures about 23 inches. Silver holders are used on the ends. This is a sophisticated look sure to catch the looks of envy.  http://www.etsy.com/view_listing.php?listing_id=39610140

Will ship international, please contact me.

See more jewelry: http://www.etsy.com/shop/findingcharm

Wednesday, January 27, 2010

Charm of the Week: Shell Eyeglass Holder/Leash

I believe your eyeglass leash/holder should show off your personality.  I created this eyeglass leash/holder from a set of beads that I bought that weren't quite right when I started putting something together.  So instead, I had some bugle beads that just happened to match perfectly! It was meant to be. A simple eyeglass holder made of brown shells and shimmering green/brown bugle beads divided by silver glass beads. Shell eyeglass holder measures 27 inches. Silver holders are used at the end. 


 

 

Sunday, January 24, 2010

Marketing Tip of the Week - Google URL Builder

I use this tool all the time and it's super easy to use. Many of us Etsy Shop owners use Google Analytics as it comes easily with Etsy.  Want to know how a certain campaign did or want to know the amount of clicks you get from an ad online? You can track that using the Google URL Builder.  I recommend you open this page in another tab or browser window so you can read and look back between the two so you can get a feel for this process.


All you have to do is fill in the url you want the click to go to (you can also use the shortened tweet links as well, they'll go to wherever you shortened it from) Source, Medium and Campaign Name.  I suggest you put the Source and Medium in the Campaign Name. It makes for easy check when logged in to Google Analytics to check it out. All this information is automatically linked to your Google Analytics account.  You will not need to enter anything into your Google Analytics.


Let's say for instance I created a URL for a Tweet I did on a red bracelet. This is what I would enter: The Etsy page with the red bracelet url address / Source=twitter / Medium=link / Campaign Name=twitter_link_red_bracelet  (underscores are used for spaces in html code. If you leave a space you will get a "%". I like the underscores because it leaves it clean.) Click generate URL. There you have the campaign URL to copy and paste
to send to the company that will be displaying your ad.  
I'll give you another example.  Let's say you run an ad on Etsy Stalker.  You make soaps, shampoos, and lotions. Your web address is www.imakesoaps.com and want people to land on the shampoo page for this particular ad.  The ad is a tile ad that is clicked when someone is interested in the shampoo.  This is perfect for the Google URL Builder.  You'll want to know how effective that ad is.  Go to the Google URL Builder and enter this:
URL for the shampoo page (ie: www.imakesoaps.com/shampoos) / Source=etsy_stalker  Medium=tile_ad Campaign=etsy_stalker_tile_ad_shampoo. Click on Generate URL and copy and paste this link and send to Etsy Stalker.  

Please note! If you want to tweet a URL Builder link, you can still use the bit.ly address shortners and it will not change the campaign in any way.  These links will be lengthy to tweet. Infact, I'll be tweeting this and you'll be counted if you're reading this.

Now you want to see how it's doing.  After 24 hours (Google does not display real time stats) of placing the ad or after your ad has been running, you'll go to your Google Analytics and go to the "Traffic Sources" on the left side of the page, click it.  That will populate a list.  Go to "Campaigns", click it.  Here you will find a list of campaigns.  There will be several of which you did not place, I have not been able to locate where some of them come from. I can only assume Etsy, Facebook, Twitter or other resources you may be involved in. It's something they do.  But you'll look through the list and find how your ad did or is doing.  Look for the Campaign Name: etsy_stalker_tile_ad_shampoo.  You'll see the number of clicks it received.
I use this tool for ads I place online, blog entries that I'll tweet or place on Facebook, and anything else I feel is worthy of knowing how exactly something is doing.  


I hope you find this helpful.  Please let me know if you have any questions.

Saturday, January 23, 2010

Featured Crafter: Sweek Creek Herbs


This Tennessee gal is a herb growing, butter whipping, salve making selling machine, so that means her products are that good! She has a loyal customer base and I'm happy to say I've joined that group.  I have her Bulgarian Rose Whipped Butter. I live in a drier climate now then I'm used to and it's played havoc on my skin. Within just a few days of using the butter, my skin was going back to normal and also smelling really good. 

I like that on her Etsy shop her headline is 'Affordable Luxury in Handmade Skin Care' and that is so true. From my tweets with her and the quality product, I can tell she is passionate and proud of what she does.

You have a chance to sample some of her products in a double giveaway she is having. Visit her blog for details on how you can enter to win.

Bagalicious Giveaway! Gadget Bag

One of my featured bag makers in my treasury (expires today!) is doing a new design giveaway for a gadget bag. Here's how to enter yourself too!  Good Luck!!!

Friday, January 22, 2010

Gemalicious Beads is Giving Away Over 500 Beads!

These girls have gone mad!  They're giving away a ton of beads thanks to their love of beads. Check out their giveaway! Gemalicious Beads

Thursday, January 21, 2010

I was Featured on Jenjie's Crafty Stuff Blog!

I'm so excited to share with you my feature in Jenjie's Crafty Stuff's Valentine's Day Gift Guide. She spotlighted my Red and Black Bracelet ... Made with Silk BeadsAlso featured are other great gift ideas such as charms that are just too good to eat, delicate headband, and other great treasures.  Please go and check out her Valentine Gift Guide on her blog. 
 

Wednesday, January 20, 2010

Charm of the Week

I think this is a unique set.  I like the square 3D blocks and the contrast of colors.  I created this from an inspiration from a friend.  She loves wood jewelry.  The honey color pops next to the cherry stain of the round wooden balls.  It's a fun piece that I'm sure will get many compliments for it's new owner...whoever she may be.

Wooden bead Necklace, Bracelet and Earrings 


 

Tuesday, January 19, 2010

Kreativ Blogger Award


I want to thank Capricorn One Vintage for awarding me the Kreativ Blogger Award. 


Capricorn One Vintage (COV) received this award from the Riddle blog.   COV is paying it forward.  She has chosen seven other fine bloggers to give this award to.  Me being one of them, it is now my turn to pay it forward.  Rules of course have been applied.  After copying the award from COV's blog, I now have to write 7 things about me you may not know.  Then pick 7 other fine bloggers to give the Kreativ Blogger with links to their blogs. I will be letting them know they've been chosen. 

Here are 7 things you may not know about me.

1. I do a community service project every month.
2. I'm crazy about the zoo.
3. I have been a nanny for 6 kids, whom I call my '6 pack'. I still keep in touch with them.  15,14,13,11,9,7.  We've travelled the world together and I was fortunate enough to be with all of them since they were babies.
4. My favorite color is yellow
5. I'm not one for chocolate, but put cream cheese frosting on it and I'm there. 
6. I paid for college by myself.
7. I name all my cars. The car I have now is my first boy car.  His name is Gus.  He's a Pontiac Aztek. It just seemed to fit.   I love my Gus.  I've had Cherry Blossom and Jade before.

7 Blogs I am Paying Forward (Rules for you outlined below)


Rules to Pay it Forward
1. Copy/paste the Kreativ Blogger Award picture onto your blog
2. Thank the person who awarded it to you and post a link to her/his blog
3. Write 7 things about yourself we might not know
4. Choose 7 other bloggers to award
5. Link to them
6. Notify your 7 bloggers of their award



Monday, January 18, 2010

Twillypop Giveaway

Have you signed up for Twillypop's Giveaway? Better hurry, ends January 24th.

Sunday, January 17, 2010

Marketing Tip of the Week - Shop Announcements

This is my first in my Sunday Marketing Tips of the Week.  This week I'm going to start with something I learned this week in the Etsy forums.  It's something quick and easy.

Did you know if you change your shop announcement, that moves your shop up to the top in the local searches?  You can just change an exclamation point and it's considered a change.  I recommend you change your shop announcement every morning or lunch time, whatever works for you.  It'll take just a minute.

Feel free to comment/share your tips as well.

Saturday, January 16, 2010

Featured Crafter: Capricorn One Vintage


My first crafter to feature in my blog is Capricorn One Vintage. She was supportive of my blog by being the first to follow. Many reasons come to mind as to why I like to keep track of this fine lady. One, she collects and sells antique, vintage things from 1900-1980. I have a soft spot for antiques. I love that her findings range from jewelry, vintage graphics to lingerie. There is something for everyone in her shop.

I particularly love her Flickr photostream.  Cool things that brought back memories from when I was a kid like old Safeway grocery pictures and graphics. Kansas City no longer has Safeways and now that I'm in Dallas, I haven't found one yet here either. Remember the old metal spice boxes?  She's a got a collection of those too. Maybe some of them posted are from my childhood kitchen.  You can find a lot of graphics and old magazine ads.  Those I like because I am in marketing and find them entertaining.  And if you are a photo collector, she's got quite an assortment. 

Another great reason to keep tabs on Capricorn One Vintage is that she's great to follow and chat with on Twitter. I know with her it'll be more than just a couple of tweets back and forth. She's genuinely interested and is supportive by retweeting.

I encourage you to visit Capricorn One Vintage.  Find your little bit of vintage and take a walk down memory lane.  You'll want to go back for more.

Thursday, January 14, 2010

Charm of the Week

I think this necklace is pretty cool.  I got the inspiration at a little jewelry shop on Harry Hines here in Dallas. I added my own special crystals and quite frankly, better made. I used memory wire to make the loops.  The pearls have a shimmer shine to them. It's a fun necklace that I'm sure is to catch anyone's eye.  

This is a unique necklace made of golden and brown tone pearls. Peach crystals are spaced between the gold beads. The twisted strand of pearls are gold, white, ivory and brown. The necklace measures about 20 inches. A toggle clasp is used.

Pearl Twist and Turn Necklace


 

Saturday, January 9, 2010

Marketing Tips

Late last night during a conversation on Cafehandmade, I decided I would share marketing tips with my fellow crafters. There were a few new sellers, including myself, struggling to find the right fit. It's a big world out there in handmade. 

I am a marketing manager by profession and have worked in business to consumer marketing and also business to business. I hope I will be able to help everyone out who follows. 

Please feel free to ask me questions and I'll answer them as soon as I can.  It helps to learn from each other and even I learn from others.  I'll be posting tips soon!

Thursday, January 7, 2010

Challenge

I am starting a new challenge for myself.  I am going to be creative with what beads and other supplies I have left until I'm down to nubbins.  I think this will get my creative juices running!  Looking forward to the challenge.  I haven't made anything since the holidays because I've been busy with promotions and updating.  But this weekend I plan to get creative.  Need a change of scenery.  After I've completed my challenge, I'm going to try to make some beads.  I found some recycling and eco-friendly ways of making beads.  More on that later...

Wednesday, January 6, 2010

Charm of the Week

I wanted my first item featured to start with a bold statement.  I think these earrings do it.  I love the ornate features of the gold base of the earring.  I think they are fun and would be a great accessory for a simple outfit.

Ornate Gold Dangle Earrings with Gold Beads 


 

 

Tuesday, January 5, 2010

Busy Busy Bee I Am

Been busy creating this blog.  And also updating all my photos to reflect the same background throughout all my shops. This is a slowly but surely endeavor. I hope it's done this week.  The best part of it is the 100% computer time and catching up on The Big Bang Theory!  So fun and makes this tedious task well worth it. 

Follow Finding Charm on Twitter

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