I found out about this important default setting with the "New" Facebook from a team I belong to, Handmade Harbor. Not all your fans, friends, followers are seeing your updates thanks to Facebook taking the honor of defaulting your thread to just people who you interact with the most. This is important for EVERYONE! The story is on Etsy, but it doesn't matter if you are a crafter, or just have a personal Facebook page. This applies to everyone. Please read about this default setting and how you can CHANGE the setting to include EVERYONE you are friends with.